One way to figure out a theory is to look at what's working in the real world and determine what the successes have in common. But what could the Four Seasons and Motel 6 possibly have in common? Or Neiman-Marcus and Wal-Mart? Or Nokia (bringing out new hardware every 30 days or so) and Nintendo (marketing the same Gameboy 14 years in a row)? It's like trying to drive while looking in the rearview mirror.
The thing that all these companies have in common is that they have nothing in common.